UX Case Studies

Accuweather: Case Study

Prior to their most recent redesign, I conducted a small remote usability study about the weather website Accuweather. Weather is my second love behind all things internet when it comes to career options, and when it comes to weather websites, Accuweather is my favorite. That’s why I wanted to analyze it and see how it…

Marriott Bonvoy: Case Study

Marriott Bonvoy is the benefits program for Marriott Hotels and Resorts. As part of my Master’s program I conducted user interviews about how they perceived the Marriott Hotels & Resorts booking process and ultimately whether or not they were interested in signing up for benefits/rewards programs as part of their booking process. About the Study…

Skiplagged: Case Study

As one of my first forays into in-person user testing, I took to analyzing the travel app Skiplagged. The main concept of the website is to find the cheapest flight and hotel packaged together, but it can create a bit of a complicated flight itinerary. Skiplagged is a bit infamous as airlines do not care…

Maplewood Library: Case Study

As part of my Master’s degree I was tasked with reviewing the information architecture (IA) of a library website. We were given an option of three websites that, at the time, had generally poor IA and I chose to analyze Maplewood Library. Maplewood Library has tons of offerings for the community and it has two…

IKEA: Case Study

One of my first independent case studies was looking at IKEA. I was looking at the user journey of how someone would go from IKEA’s homepage through the search process and ultimately how they would end up checking out. My goals were to see what sorts of usability issues or tripping points I could discover…